The Message of Television March 17, 2008
Posted by Eyal Sivan in Defining the Connective.Tags: broadcast, mcluhan, medium, message, television, top-down
2 comments
Marshall McLuhan based much of his philosophy on the idea that all technology is media, and that all media is an extension of human faculties, as in: the shovel is an extension of the hand, and the car an extension of the foot. The more pervasive a medium is, the more it represents an extension of all of human culture. As media go, television is about as pervasive as it gets.
