The Connective

The Message of Television March 17, 2008

Marshall McLuhan based much of his philosophy on the idea that all technology is media, and that all media is an extension of human faculties, as in: the shovel is an extension of the hand, and the car an extension of the foot. The more pervasive a medium is, the more it represents an extension of all of human culture. As media go, television is about as pervasive as it gets.

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