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The Message of Television March 17, 2008

Posted by Eyal Sivan in Defining the Connective.
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Marshall McLuhan based much of his philosophy on the idea that all technology is media, and that all media is an extension of human faculties, as in: the shovel is an extension of the hand, and the car an extension of the foot. The more pervasive a medium is, the more it represents an extension of all of human culture. As media go, television is about as pervasive as it gets.